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10.28.2015

PRESS RELEASE: SALLY HANSEN’S NUDE NAILS ARE FRESH AND NATURAL AT STELLA McCARTNEY’S SUMMER 2016 FASHION SHOW IN PARIS OPERA

SALLY HANSEN’S NUDE NAILS ARE FRESH AND NATURAL AT STELLA McCARTNEY’S SUMMER 2016 FASHION SHOW IN PARIS OPERA

As the exclusive nail sponsor of Stella McCartney Collections in 2016, Sally Hansen freshened up the look, on the Stella McCartney Summer 2016 catwalk in Paris Fashion Week, with a subtle and modern nude nail. To accessorize the effortlessly elegant in the designer’s collection, Sally Hansen’s Global Color Ambassador Madeline Poole elevated bare nails by using an understated sheer polish that sent clean nudes down the runway.

Revealing the nude nail’s unexpected potential for uniqueness, Madeline Poole used two coats of Sally Hansen Complete Salon Manicure in “Arm Candy,” maintaining a neutral aesthetic.

“We wanted to reflect and compliment the explosion of colour, energy and movement within the collection by celebrating a true summer beauty look that is fresh and natural, while also embracing the individuality of women” – says Stella McCartney
“We're using a sheer pale pink "Arm Candy" for Stella's SS16 show. Stella's whimsical and mixed use of color and pattern need a nail that's understated and low maintenance. This is a look that anyone can wear - a sheer polish looks refined and subtle on any shape nail bed and any skin tone. "Arm Candy" leaves a bit of the natural nail showing through so it creates a custom finish for each girl.” – says Madeline Poole, Sally Hansen Global Color Ambassador.

THE SHADE

Sally Hansen Complete Salon Manicure in Arm Candy




Sally Hansen’s award-winning Complete Salon Manicure collection infuses trend-setting shades with an expert quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, a built-in base and top coat, it’s everything you need to achieve a professional manicure at home.



THE STELLA MCCARTNEY SUMMER 2016 COLLECTION
An explosion of colour, energy and movement. A true celebration of summer, exuding a vivacious and liberated spirit.
A feeling of fearlessness is expressed through the unexpected layering of masculine bold checks and stripes to create a play on feminine transparency with rich andgraphic textures.
Contrast color pleated dresses quiver and float in sharp sculptural layers of bright blue, spring green, chili redand pink. Either thigh-skimming or floor-grazing, their engineered hemlines rise and fall to reveal tempting flashes of leg.
Knitwear sits close to the skin. Polo tops in wrapping shapes with sporty striped edging. Pleated ribs with cut-aways stretch to reveal slices of sky, berry and mint. Raw indigo denim is highly structured with visible white stitching, whilst two-toned ribs with undulating movement feature extreme fringing. 
Clean tailoring reflects the ease of summer in dusty rose, tan and black. Trousers are wide, yet the silhouette is elongated and free, retaining a sensual connection to the body. Monochrome statements in organic cotton piqué shirting and black summer knit tailoring. Scoop necklines expose and accentuate the female form.
Inspired by abstract sculptures, ribbons are distilled into primitive swirls and refined spirals layered on embroidered mesh in pure white and black, or chili red on berry. 
A unique airtex effect is created using transparent eyelet embroidery. Asymmetric or floor length, they stand out in acid shades of lemon, bright orange, cobalt blue, and black and white.
Accessories include a modern take on the Riviera opensandals with sporty soles. Cherry tinted sustainable wooden platform clogs in nude, tan and black. Wicker and alter nappa bags with round buckles and gold chainmail. Oversize aviator sunglasses with a square color contrasted detail, in a palette that compliments the tones of the season.

THE NAIL ARTIST
Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline helps setting the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.






10.27.2015

PRESS RELEASE: Halloween with Sally Hansen, Rimmel London and NYC New York Color

Halloween with Sally Hansen, Rimmel London and NYC New York Color

NYC New York Color
City Proof 24 Hr Waterproof Eyeshadow in New York At Night ($2.99), Long Wearing Nail Enamel in Black Lace Crème ($.99), Long Wearing Nail Enamel in Times Square Tangerine ($.99)



Sally Hansen: 
Miracle Gel Nail Color in Electra- Cute and Blacky O and Miracle Gel Top Coat ($9.99)




Rimmel London:
 Wonder’ lash Lift Me Up Mascara ($8.99)



10.26.2015

PRESS RELEASE: KBShimmer Presents Its "Toys For Tots" Charity Polish: Toying Around


KBShimmer Presents Its “Toys For Tots” Charity Polish: Toying Around

Four dollars from each bottle of “Toying Around” will be donated to Toys for Tots.

KBShimmer is thrilled to announce the launch of its 4th annual edition charity polish, Toying Around! “We here at KBShimmer are very fortunate, and we want to pay forward that good fortune by helping our local community,” says KBShimmer owner Christy Rose. “Creating a special Christmas themed charity polish is something I look forward to each year, and this year’s polish is a celebration of the fun that every child should be able to experience – TOYS!” Last year, KBShimmer raised THREE THOUSAND dollars to help ensure that every child has something to open during the holidays and want to make this year an even bigger success!




Toying Around is a toy inspired polish, filled with a rainbow of colorful
matte glitters in stars, squares, circles, triangles and hexes. A bit of
micro sparkle adds the perfect touch to this glitter topper. When
imagining Santa’s workshop, it’s hard to not think about an explosion of colorful toy parts and wrapping paper and that is exactly what Toying Around looks like! It’s ideal for jazzing up any holiday manicure and makes the perfect stocking stuffer!


“As a mother, I know how important Christmas is for a child, and therefore choosing Toys For Tots as our charity was a perfect fit. This is the fourth year that we have donated to our local Toys for Tots group, a tradition I hope is in place for many years to come,” says Rose. From November 2nd through December 15th, four dollars from the sale of each bottle of “Toying Around” sold on www.kbshimmer.com will be donated to the Terre Haute (the KBShimmer headquarters) chapter of Toys for Tots. Each bottle retails for $8.75

For more information about Toys for Tots, visit www.toysfortots.org. Toying Around will be available November 2, 2015 at www.kbshimmer.com. For sales outside of the U.S., visit www.harlowandco.org.

KBShimmer was founded in 2008 by the husband and wife team of Jason and Christy Rose. KBShimmer offers unique and colorful nail glitter nail polishes that are Big 3 Free, with all glitter formulas being completely free of chemicals such as toluene, form aldehyde, form aldehyde resin and dibutyl phthalate (DBP). KBShimmer glitter polishes feature a flat glitter- grabbing brush for easy application. KBShimmer also offers a 2-free quick dry polish topcoat, olive oil lotion, sugar scrubs, mani shots, cold process soaps, and other skin care products. If you would like more information about KBShimmer, contact Christy Rose by emailing sales@kbshimmer.com or visiting http://www.KBShimmer.com 

PRESS RELEASE: KBShimmer Launches Winter/Holiday Collection


KBShimmer Launches Winter/Holiday Collection

KBShimmer announces its Winter/Holiday 2015 Collection, a line of seasonally inspired polishes. Launching November 2, 2015, KBShimmer’s Winter/Holiday Collection features 14 NEW polishes that will have you sparkling and shining throughout the entire holiday season! “The holiday season is the perfect time to fully embrace the bling,” says KBShimmer owner Christy Rose. “Our 2015 Winter/Holiday collection takes the rich colors and textures associated with this time of the year to a whole new level of glam!” 


Fleece Navidad: A soft silvery light grey polish with holographic sparkle and blue micro flakes that shimmer in the sun 

Smoke Signal: A smoky, light gray polish with orange, red, and aqua holographic glitters

Owl Miss You: A soft beige, neutral tan. This feathery polish is filled with golden metallic flakes and a bit of coppery metallic shimmer

Chilly Pepper: A true Christmas red cream with full coverage in 2 coats

Yule Worthy: A warm burgundy leaning, chocolate brown polish with micro metallic flakes

How Corn-y: An Indian corn inspired polish with burgundy, gold, red, and orange glitters in a creamy orange base

sELFie: A holiday holographic glitter topper perfect for pairing with Chilly Pepper or used alone for a full coverage textured look

Kind Of A Big Dill: Perfect for those that love a pickle on their Christmas tree! This deep, near forest, green is loaded with micro and small silver holographic glitters that shine in the light

Oh Holo Night: A blingy holographic glitter topper featuring silver and blue holo mini stars

Claws and Effect: A dark purple leaning navy holo polish with blue/pink shifting glass flakes

Brrr-tiful Dreamer: A muted grape leaning grey polish with aqua, silver, purple, and fuchsia glitters

Coal In One: A charcoal grey linear holographic polish with 2 coat coverage

For Fox Sake: A dusty, red leaning orange cream

Toying Around: 2015 Toys For Tots polish; see separate release for full details


Starting 11/02/15, all orders over $75 will receive a KBShimmer Cosmetic Bag in pink. Each bag will include a full sized bottle of Clearly On Top, a KBShimmer emery board, a .75 oz Mani Shot, Lotion Sample, Scrub Sample and Soap Sample (scents will vary). Offer Good While Supplies Last.



KBShimmer’s Holiday/Winter Collection will be available November 2, 2015 at KBShimmer.com, Amazon.com and select salons & retailers. For sales outside the U.S., visit www.harlowandco.org


KBShimmer was founded in 2008 by the husband and wife team of Jason and Christy Rose. KBShimmer offers unique and colorful nail glitter nail polishes that are Big 3 Free, with all glitter formulas being completely free of chemicals such as toluene, form aldehyde, form aldehyde resin and dibutyl phthalate (DBP). KBShimmer glitter polishes feature a flat glitter- grabbing brush for easy application. KBShimmer also offers a 2-free quick dry polish topcoat, olive oil lotion, sugar scrubs, mani shots, cold process soaps, and other skin care products. If you would like more information about KBShimmer, contact Christy Rose by emailing sales@kbshimmer.com or visiting http://www.KBShimmer.com 

10.07.2015

PRESS RELEASE: ManiMatchTM



 THE NEW AUGMENTED-REALITY NAIL POLISH TRY-ON APP
FROM SALLY HANSEN: LIVE, 3D AND FIRST TO MARKET
ManiMatchTM DELIGHTS USERS WITH NEW INSTANT-SCAN TECHNOLOGY, 3D AUGMENTED REALITY TRY-ON OVER 200 SALLY HANSEN SHADES AND PERSONALIZED RECOMMENDATIONS IN REAL TIME


NEW YORK, NEW YORK. Building on next-generation augmented reality technology, Sally Hansen the #1-selling nail color and nail care brand in the US is transforming the shopping experience with the new ManiMatchTM mobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy. A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate her own color choices. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.
Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatchTM flips the trial-on- ly-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure. “The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
“The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand.” – says Kristen D’Arcy, Global Digital Vice President. “It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand. ManiMatchTM generates shade suggestions across all Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure, Insta-Dri and Xtreme Wear, so users can easily navigate and experience every color they desire.”
The launch of this app coincides with the release of the new Miracle Gel® Top Coat and new fashionable shades. Available for download for free on iOS platforms when it launches September 2015 (and select Android devices later in fall), ManiMatchTM is poised to revolutionize nail color shopping, both in store and ecommerce. Sally Hansen will host a kick-off consumer event in NYC to introduce the app. The first users to share the experience with a friend will have a chance to become the next Sally Hansen hand model for Sally Hansen social media 

10.06.2015

PRESS RELEASE: Sally Hansen Spring 2016 Fashion Week

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THE INSPIRATION

Misha Nonoo’s Spring Summer 16 collection was inspired by the idea of a movement in all senses. A movement can be a graceful motion with grand results. From the colorfully bold, modern lines of the 60s’ minimal art movement to the simultaneous spirited beginnings of the women’s rights movement, Misha has created a playful yet powerful wardrobe that brings us to the present day. Misha’s goal has always been to create a uniform for women as well as embracing the individual. Embracing the strength of the individual, Misha invites the modern woman to her world.


THE NAIL LOOK

Misha Nonoo turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create two exclusive looks. To complement Misha’s Spring Summer 2016 collection, Madeline envisioned a minimalistic look with a bold twist. For the first style, models wore Complete Salon Manicure in Almost Almond with gold star accents, while the second look featured Complete Salon Manicure in Red My Lips with a lightning bolt detail. Madeline then used Sally Hansen Complete Salon Manicure in Gilty Party to create the detailing on the pinky and middle fingers, giving the classic colors an unexpected edge.

Almost Almond, Red My Lips and Gilty Party are part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Almost Almond, Red My Lips and Gilty Party cost $7.99 each.


THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.



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THE INSPIRATION

A collection inspired by a long-forgotten nudist colony in Hawaii; full of prints, bright colors and frills, we wanted a nail that gave the girls a more tomboy edge to balance the femininity of the clothes.

THE NAIL LOOK

For Adam Selman’s highly anticipated Spring/Summer 2016 Collection, he turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create an exclusive nail look. 

Madeline explains, “Adam Selman’s collection was inspired by a long-forgotten nudist colony in Hawaii, and features bold prints, bright colors and frills to evoke a tropical feel. We wanted to balance the feminity of the clothes with a nail look that gave the girls more of a tomboy edge. The nails were ironically painted with nails: we used the head of a construction nail dipped in Sally Hansen Complete Salon Manicure in Dark Hue-mor to paint haphazardly placed circles on clear nails. The look feels as if the girls painted it on themselves with a marker.”

Dark Hue-mor is part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Dark Hue-mor costs $7.99.


THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.



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THE INSPIRATION

The Tanya Taylor Spring Summer 2016 collection focuses on vibrant pigments, novel textures and ornate architectural motifs. Inspired by a recent trip Tanya took to Kenya, Tanzania and Morocco, this season's woman is wrapped in painterly oversized floral prints, loose silk knits and reinterpretations of classic plaids. There is a focus on fluidity in both fabric and mood. Playfully proportioned silhouettes are enhanced with embroidered lasercutting, laced ties, and featherweight crystal embellishment.

THE NAIL LOOK

This season, Tanya Taylor turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create exclusive nail looks. 

Madeline explains, “Tanya’s collection is an homage to the hand-made textiles, delicate beadwork and vivid dyes used in Africa, and I wanted to continue that aesthetic. I designed a striped nail look that mimics the multicolored, layered jewelry of the Maasai people, giving each model her own unique combination of five different stripe colors in various thicknesses.”

Arm Candy, Kook A Mango, Ruby Do, Water Color, Dark Hue-mor and In Full Blue-m are part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Arm Candy, Kook A Mango, Ruby Do, Dark Hue-mor and In Full Blue-m cost $7.99 each.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.



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THE INSPIRATION

The spring season is truly about the optimistic and spiritual romance of two opposite worlds: East and West. The sensuality, femininity, vibrant colors & textures of the East merge with the practicality, pragmatism and movement of the West. It’s a celebration of what resounds with me most: femininity with a bite. The motifs, embroidery and textures are inspired by the artist Laxman Shrestha and shapes and silhouettes are a feminine take on American sportswear.

THE NAIL LOOK

For the eleventh consecutive season, Prabal Gurung turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create exclusive nail looks. 

Madeline explains, “For Prabal's nails we chose ‘Mum’s the Word,’ a pale yellow shade, along with an organic flow of white shapes. Each shape mimics the artistic curve of a brush stroke, and the unique color combination gives the feminine silhouettes a sporty edge.”

Mum’s The Word and Let’s Snow are part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Mum’s The Word and Let’s Snow cost $7.99 each.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.



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Phillip Lim

THE NAIL LOOK

Phillip Lim turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create exclusive nail looks.

Madeline explains, “Every nail is different at Phillip Lim. The girls are each wearing a sporty stripe of chrome-silver in varying thicknesses on top of an organic, creamy brown in shade ‘All Bark.’ The collection’s theme, ‘Stop and Smell the Roses,’ embraces beauty in dirtiness and transitional colors, with high-shine specks and glossy accents. Silver is Phillip Lim’s 10th anniversary color, and the stripe is an homage to his decade of style.”

All Bark is part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in All Bark costs $7.99.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.


10.05.2015

PRESS RELEASE: CHINA GLAZE CHECK MATE

CHECK MATE
China Glaze® Creates a Bold Graphic Design for Opening Ceremony Spring/Summer 2016 at New York Fashion Week 

    


(One of the China Glaze® checkerboard manicures at the Opening Ceremony show. Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)

Los Angeles (September 2015) – Presented in an idyllic garden setting, the China Glaze® designed nails at Opening Ceremony’s Spring/Summer 2016 New York Fashion Week runway show were a bold juxtaposition and created an eye-catching element equally as noticeable as the surprise performance by ballerinas walking the show.



(The various color combinations in the China Glaze® nail designs for Opening Ceremony; Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)
     
On Sunday, Sept. 13, Opening Ceremony presented its Spring/Summer 2016 collection with its “The Living City” runway show. Drawing on eclectic cultural influences, the collection was accented by a bold checkerboard nail design created by China Glaze® Nail Artist Naomi Yasuda. Replicating a print on key pieces within the collection, Yasuda mixed China Glaze® classic neutral crèmes including rich black Liquid Leather, crisp crème White on White, and nude What’s She Dune? with bright crèmes like sunlit red-orange The Heat Is On; bright yellow Happy Go Lucky; burnt coral Life Preserver; and dusty navy First Mate to create a color blocked manicure that stood out as models walked the runway in an empty building on Wall Street. Yasuda describes the inspiration:
“For the nails at the Opening Ceremony show, I was inspired by a checkered pattern featured in the collection.  I really loved the pattern and its retro feel, but wanted it to have modern twist so I chose to create it with neutrals like black, white and a beautiful beige from China Glaze®.  I then added a pop of color with the red, yellow and orange which all perfectly matched the clothing. The design is bold, modern and really wearable.”

   

(Check mate: Stunning China Glaze® checkerboard manicures featuring White on White paired with What’s She Dune? [on left] and Happy Go Lucky [on right]. Photo on left by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; Photo on right courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)


To create the design, Yasuda first painted the nails with the base color such as China Glaze® White on White or Life Preserver. She then painted Scotch tape with two coats of the secondary color. Once dry, Yasuda cut the tape into small, even squares and applied individually in the checkerboard pattern to the nail, finishing the design with one coat of Seche® Vite™ dry fast top coat.



(The China Glaze® shades used to create the nail art at the Opening Ceremony show; Shown L to R: First Mate, The Heat Is On, What’s She Dune?, Life Preserver, Happy Go Lucky, Liquid Leather, and White on White. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)



(From left to right, the China Glaze® team at Opening Ceremony included Chiharu Natsume, Jessica Tong, Daria Hardeman, Mimi Wilson, Lead Nail Artist Naomi Yasuda, and Marisa Carmichael; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

All China Glaze® shades used are part of the core collection and available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 


China Glaze® is a division of American International Industries.