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7.30.2015

Press Release: Sally Hansen Reformulated Miracle Gel Top Coat and New Shades!

INTRODUCING YET ANOTHER NAIL MIRACLE! SALLY HANSEN REVEALS THE NEW MIRACLE GEL™ TOP COAT.  NOW DELIVERING 2X VOLUME AND SHINE!

2 stunning new collections and 6 limited-edition shades also join the Miracle Gel lineup

These days, bigger is better when it comes to beauty. Following the major success of the first Miracle Gel launch, Sally Hansen has done it again, developing  the new & improved volumizing Miracle Gel Top Coat - adding to the award-winning Sally Hansen Miracle Gel collection: the most buzzed about at-home nail system and the closest thing to a salon gel manicure at home. 

When partnered with the Miracle Gel shades, Miracle Gel Top Coat volumizes as it protects. The Top Coat formula delivers 2x the volume to your manicure - creating dramatically fuller-looking nails with a high-gloss, mirror shine finish. 

The result: the look of a gel manicure at home, without the trip to a salon! Miracle Gel's simple application takes just two steps. First, apply two thin coats of Miracle Gel color to clean, bare nails. Then, apply one coat of the new Miracle Gel Top Coat. Natural light does the rest, creating a manicure that resembles a UV / LED cured gel polish and up to 14 days of color and shine. The next best thing to a salon gel manicure, without using an UV / LED light AND removes easily with regular nail polish remover.

To coincide with the release of the new top coat, Sally Hansen announces a total of 20 new vibrant colors of Miracle Gel

The Tribal Vibe collection adds seven new sun-baked shades to the permanent line up: Cream of the Crop (ivory with a hint of warmth), Tribal Sun (fiery coral like the setting sun), Rhythm & Blue (mirrors the hue of a bright blue sky), Totem-ly Yours (an appealing dusty rose),  Per-Suede ( the color of rich reddish leather), Terra-Coppa (melds the gleam of copper with the earthy appeal of pottery) and Buffalo Nickel (a cool, classic silver white). 




Another new collection, Boho Chic, brings together seven festival-ready saturated shades for free spirits everywhere: Rhapsody Red (updates classic cardinal red with a blue undertone), Tipsy Gypsy (a bubbly, bright pink), Boho a-Go-Go ( a deep, creamy eggplant), Beatnik ( a statement-making cobalt), Mintage (a medium-toned mint), Fish-teal Braid (an aquatic turquoise), Miss Wanderlust (packs colorful glitter into a soft stunning coral.



In addition, limited-edition duo packs pair the new Miracle Gel top coat with one of six summery colors: Blue Hue (a subdued, milk-glass blue), Teal Twin (a dark gemstone teal), Geo-Mint-ric (a vibrant spearmint), Get it Bright (the color of freshly sliced watermelon), Block Party (a tigerlily orange, tinged with coral), Up the Ante ( a medium-toned plum)

PRICE & AVAILABILITY: The new Miracle Gel Top Coat, limited edition duo packs, Tribal Vibe collection, and Boho Chic collection are available beginning July 2015 at chain drugstores and mass retailers nationwide. Miracle Gel Color Coat and Top Coat cost $9.99 each and the limited edition duo pack costs $14.99.

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