PRESS RELEASE: China Glaze Cheers! Holiday Collection

SIP, SPARKLE & SHINE THIS HOLIDAY SEASON

Brighten the excitement of the New Year with China Glaze®

#ChinaGlazeCheers

After a year full of colourful adventures, China Glaze® ends 2015 with a bang and burst of glittering confetti. Pop the champagne and celebrate the New Year with the Cheers! Holiday 2015 collection. These twist-on-traditional shades create party-ready manicures while the gift sets and nail art kits make perfect party favors, stocking stuffers and gifts (shhh, we won’t tell if the gift is for yourself!). 

Ring in the New Year with one or all of the China Glaze® Cheers! shades:

• Better Not Pout*: Merry berry pearl

• Brand Sparkin’ New Year: Deep prismatic purple glitter

• Coal Hands, Warm Heart: Midnight blue holographic glitter

• Mix and Mingle: Vivid deep purple crème

• Peppermint to Be*: Glittering ruby shimmer

• I Soiree I Didn’t Do It*: Bright and cheery green glitter

• Bring on the Bubbly: Gleaming gold glitter

• Ugly Sweater Party*: Multi-dimensional red glitter

• Son of a Nutcracker: Fiery red-orange pearl

• Break the Ice: Icy prismatic silver glitter

• Wine Down for What?: Rich red crème

• Don’t Get Elfed Up: Glistening deep emerald shimmer

(*Also available in Gelaze® Gel-n-Base in One™ formula)

The China Glaze® Cheers! collection also features three seasonally-inspired gift sets:

• Ring in the New Year!: Bring on the Bubbly, Son of a Nutcracker and Better Not Pout with a gold-toned “Cheers” ring (MSRP $14.99)

• Mini Mixers: Micro mini (0.125 fl oz) bottles of I Soiree I Didn’t Do It, Mix and Mingle, Better Not Pout, Son of a Nutcracker, Peppermint to Be and Don’t Get Elfed Up (MSRP $17.99)

• Cheers! to Neons: Micro mini (0.125 fl oz) bottles of China Glaze® best selling neons including Flip Flop Fantasy, Orange Knockout, Shocking Pink, Purple Panic, Turned Up Turquoise and Frostbite (MSRP $17.99)

Toast the start of 2016 with festive nail art made easy with three new Cheers! Nail Art Kits including:

• Have a Dapper Holiday: Create a simple yet chic design with Bring on the Bubbly, Liquid Leather (core shade), and bonus white Stripe Rite nail art liner (MSRP $14.99)

• Mix and Mingle: Half-moons and French tips glisten using Mix and Mingle and Break the Ice with nail design guides (MSRP $14.99)

• Wrap It Up: Gift wrap nails using Don’t Get Elfed Up and Better Not Pout with nail design striping tape (MSRP $14.99)

Spend this holiday season in colour with China Glaze® Cheers! collection, available in November 2015 at fine beauty supply stores including Ulta and Sally Beauty Supply.  MSRP $7.50 for individual shades.

For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 

PRESS RELEASE: CHINA GLAZE CHECK MATE

CHECK MATE

China Glaze® Creates a Bold Graphic Design for Opening Ceremony Spring/Summer 2016 at New York Fashion Week 

    

(One of the China Glaze® checkerboard manicures at the Opening Ceremony show. Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)

Los Angeles (September 2015) – Presented in an idyllic garden setting, the China Glaze® designed nails at Opening Ceremony’s Spring/Summer 2016 New York Fashion Week runway show were a bold juxtaposition and created an eye-catching element equally as noticeable as the surprise performance by ballerinas walking the show.

(The various color combinations in the China Glaze® nail designs for Opening Ceremony; Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)

     

On Sunday, Sept. 13, Opening Ceremony presented its Spring/Summer 2016 collection with its “The Living City” runway show. Drawing on eclectic cultural influences, the collection was accented by a bold checkerboard nail design created by China Glaze® Nail Artist Naomi Yasuda. Replicating a print on key pieces within the collection, Yasuda mixed China Glaze® classic neutral crèmes including rich black Liquid Leather, crisp crème White on White, and nude What’s She Dune? with bright crèmes like sunlit red-orange The Heat Is On; bright yellow Happy Go Lucky; burnt coral Life Preserver; and dusty navy First Mate to create a color blocked manicure that stood out as models walked the runway in an empty building on Wall Street. Yasuda describes the inspiration:

“For the nails at the Opening Ceremony show, I was inspired by a checkered pattern featured in the collection.  I really loved the pattern and its retro feel, but wanted it to have modern twist so I chose to create it with neutrals like black, white and a beautiful beige from China Glaze®.  I then added a pop of color with the red, yellow and orange which all perfectly matched the clothing. The design is bold, modern and really wearable.”

   

(Check mate: Stunning China Glaze® checkerboard manicures featuring White on White paired with What’s She Dune? [on left] and Happy Go Lucky [on right]. Photo on left by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; Photo on right courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

To create the design, Yasuda first painted the nails with the base color such as China Glaze® White on White or Life Preserver. She then painted Scotch tape with two coats of the secondary color. Once dry, Yasuda cut the tape into small, even squares and applied individually in the checkerboard pattern to the nail, finishing the design with one coat of Seche® Vite™ dry fast top coat.

(The China Glaze® shades used to create the nail art at the Opening Ceremony show; Shown L to R: First Mate, The Heat Is On, What’s She Dune?, Life Preserver, Happy Go Lucky, Liquid Leather, and White on White. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

(From left to right, the China Glaze® team at Opening Ceremony included Chiharu Natsume, Jessica Tong, Daria Hardeman, Mimi Wilson, Lead Nail Artist Naomi Yasuda, and Marisa Carmichael; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

All China Glaze® shades used are part of the core collection and available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 

China Glaze® is a division of American International Industries.

PRESS RELEASE: IT’S A RAINBOW RIOT WITH CHINA GLAZE® AT DEGEN’S NYFW PRESENTATION

IT’S A RAINBOW RIOT WITH CHINA GLAZE® AT DEGEN’S NYFW PRESENTATION

      

(The My Little Pony inspired China Glaze® manicure at the DEGEN show; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

Los Angeles (September 2015) – When one of fashion’s most daring designers partners with China Glaze® Nail Lacquer and the My Little Pony franchise, the look is sure to be a rainbow riot. Color abound at the DEGEN presentation during Spring/Summer 2016 New York Fashion Week.  China Glaze® nailed the look as models showcased their eclectic manicures in shades hand-selected by the designer Lindsay Degen in collaboration with lead manicurist Casey Herman to complement her fun and funky creations.

(A Pinkie Pie accent eye, 3-D flowers, balloons and glitter galore by China Glaze® backstage at DEGEN; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

     

On Monday, Sept. 14, models showcased DEGEN’s latest collection wearing a variety of custom-made China Glaze® nails inspired by My Little Pony and applied by Herman and team. Herman created a stable full of different design combinations for using a mix of core China Glaze® shades including You Drive Me Coconuts, a bright pink jelly, and vibrant royal blue Sky-High Top for the Pinkie Pie and Rainbow Dash eyes that accented each manicure, respectively. Other colours used included a rainbow of core China Glaze® shades including:

• Sun Upon My Skin – soft yellow crème
• Home Sweet House Music – neon orange crème
• Pop the Trunk – bright red-orange crème
• Don’t Mesa with My Heart – vibrant violet pink crème
• Lotus Begin – neon purple crème
• At Vase Value – bright baby blue crème
• Grass is Lime Greener – neon lime crème
• Snow – crisp white crème
• Liquid Leather – rich black crème

Just as with the hair and makeup looks for the show, the nails were loaded with a variety of glitter polishes for extra sparkle including It’s a Trap-Eze, a milky white base loaded with multi-colour glitter; opalescent hex glitter Make a Spectacle; and best selling holographic micro glitter Fairy Dust. Herman describes the inspiration:

 “I always love partnering with China Glaze® and DEGEN for NYFW as I know the nails are going to be unique, challenging and, most of all, fun! This season was no different. My goal was to bring to life designer Lindsay Degen’s collaboration with My Little Pony through the nails which were a mixture of all things girly and bright – rainbows, cupcakes, flowers, glitter and of course loads of color which China Glaze® does so well. Each model had a variety of designs accented by the eyes of either Pinkie Pie or Rainbow Dash My Little Pony and their respective ‘cutie marks’”.

(Designer Lindsay Degen of DEGEN shows off her China Glaze® manicure before her Spring 2016 presentation. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

(The China Glaze® shades used to create eclectically colorful nail art at the DEGEN show; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

All China Glaze® shades used are part of the core collection and available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 

China Glaze® is a division of American International Industries.

PRESS RELEASE: CHINA GLAZE® GIVES A WASH OF IRIDESCENCE TO NEW YORK FASHION WEEK WAVE WITH CLOVER CANYON

CHINA GLAZE® GIVES A WASH OF IRIDESCENCE TO NEW YORK FASHION WEEK WAVE WITH CLOVER CANYON

      

(The finished China Glaze® manicure at the Clover Canyon show; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

Los Angeles (September 2015) – On Wednesday, Sept. 16, China Glaze® Nail Lacquer partnered once again with celebrity manicurist Casey Herman as lead nail artist at contemporary fashion brand Clover Canyon presented its Spring/Summer 2016 collection during Spring/Summer 2016 New York Fashion Week. Cascading flowers, laser cut dresses and a bouquet of color were complemented with a wash of iridescence using the classic China Glaze® shade, Rainbow.

     

Design Inspiration:

Designing a nail look to go with a collection filled with modern designs that still had a vintage vibe, Herman knew the manicure needed to be timeless. “The Clover Canyon collection is so colorful so we wanted a shade that would give the nails a clean, fresh, almost luminescent finish to complement the clothing. China Glaze® Rainbow is such a soft, pretty shade and looked beautiful on every skin tone. Just one coat was all it took for the perfect finished look.”

Herman and her team kept the nails simple yet beautiful, first cleaning, shaping and lightly buffing each models’ nails before applying a thin coat of China Glaze® Rainbow. The lacquer’s sheer Mother of Pearl finish flattered a variety of skin tones, and leant an elegant balance to the bright bursts of purple, pink, green and blue in the designs.

China Glaze® Product Used:

Rainbow

Orange Cuticle Oil

Fast Freeze Quick Dry Spray

How To:

1. Clean nails, paying particular attention to the cuticles and underneath, and shape as needed
2. Gently buff to smooth any ridges or other imperfections
3. Paint one thin coat of Rainbow
4. If in a hurry, spray with Fast Freeze Quick Dry Spray
5. Apply Orange Cuticle Oil as needed to keep nails healthy and cuticles moisturized

 

(L: China Glaze® Rainbow; R: Lead Nail Artist Casey Herman applies one coat for a wash of iridescence; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

(From left to right, the China Glaze® team at Clover Canyon included; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

China Glaze® is available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

   

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 

PRESS RELEASE: China Glaze - The Great Outdoors Collection for Fall 2015

*Press Release

BE ONE WITH NATURE

 

The Colour Adventure Continues with China Glaze® Fall Collection

#CGTheGreatOutdoors

#CampChinaGlaze

Deadlines to meet. Trains to catch. Speeding cars. Loud sirens. In the hustle and bustle of today’s fast paced world, it is easy to lose sight of the true beauty that surrounds us. It can be a challenge to slow down and appreciate the wondrous world all around. This fall, China Glaze® encourages you to do just that with its The Great Outdoors collection. Continuing on its 2015 Colour Adventure, China Glaze® explores the vast tones and textures of the wilderness. These 12 new nature-inspired shades inspire you to ground yourself, even if for just a moment, and appreciate the treasures of the great outdoors that shimmer, sparkle and wow.

Unplug and reconnect with nature with The Great Outdoors shades:

• S’More Fun: Adventurous lemon lime crème
• Gone Glamping: Gold to green duo chrome
• Take a Hike: Rich mossy green crème  
• Let’s Dew It: Multi dimensional blue gray glitter
• Sleeping Under the Stars: Dark blue with stardust shimmer
• Pondering: Deep amethyst duo chrome
• Check Out the Silver Fox: Metallic gunmetal gray
• Change Your Altitude: Pebble greige crème
• Wood You Wanna?: Rich brown burgundy metallic
• My Lodge or Yours?: Natural mauve crème
• Cabin Fever: Pink to copper dup chrome
• Free Bear Hugs: Deep black red crème

In addition to open stock colours, China Glaze®The Great Outdoors also includes two kits, the Wood You Wanna? 6-piece set and Happy Campers 6-piece Micro Mini Kit.

 

China Glaze® is also offering a nail design kit, On the Hunt Camo Mani Design Kit, which includes three shades from the collection and a black Stripe Rite liner to create a camouflage nail design to make sure your nails do anything but blend in to the background.

China Glaze® The Great Outdoors will be available in August 2015 at Ulta and Sally Beauty Supply, as well as fine salons.  MSRP $7.50 for individual shades.  

For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

 

China Glaze: Desert Escape Collection Swatches & Review

*Press Sample

Happy Tuesday! I hope that all my US readers had a lovely Memorial Day. Today I'll be sharing with you the 6 fun colors of the China Glaze Desert Escape Collection.

Don’t Mesa With My Heart: Vibrant violet pink crème 

What’s She Dune?: Tranquil sandy beige crème

Don’t Desert Me: Intense fuchsia pearl shimmer

The Heat Is On: Sunlit red-orange crème

Rain Dance the Night Away: Bright turquoise crème 

Meet Me in the Mirage: Brilliant rose gold metallic shimmer

All swatches are shown with two coats of polish plus topcoat. 

Even though this is a smaller collection, I really like that it contains a variety of shades and finishes as well. I found the formulas to be self leveling and no issues with the application at all. Generally I like the formulas on China Glaze polishes and these were no different. If you like China Glaze, you'll like this mini collection for sure. 

You can find the full set at LockAndMane.com and mini sets containing 3 polishes and a nail art item (either striping polish or nail/body tattoos) at Sallys in June. You can find out more information on the kits HERE. 

Which of these shades is your favorite? Will you be picking up any or all from this collection?

-Stephanie

*Product was provided by the manufacturer for my honest review