PRESS RELEASE: Zoya Whispers Collection

*Press Release

SIX NEW TRANSITIONAL SHADES 

ZOYA WHISPERS

Experience color serenity with this muted and tranquil palette of transitional nail neutrals. 

·      Cala - ZP823: A soft nude with a kiss of warmth that will flatter most skin tones. 

·      April - ZP824: A light, rosy toned neutral that is a modern take on blush. 

·      Eastyn - ZP825: A subtle grayed grape that is more interesting than mauve and
gives a modern alternative that is ever so wearable. 

·      Misty - ZP827: An easy to wear taupe that is an updated version of gray with
just a touch of green to make it daring. 

·         Ireland - ZP826: A uniquely wearable green that is muted enough to make it subtle
yet still interesting. This green is well balanced between blue & yellow so it’s
flattering on all skin tones. 

·         Lake - ZP828: A softened blue that gives the effect of serene water with just a
hint of vibrancy to preserve its luminosity.

AVAILABLE FOR PRE-ORDER on ZOYA.COM 12/28/15

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US)
Available in top salons, spas and on zoya.com

 **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

PRESS RELEASE: Zoya Matte Velvet for Winter/Holiday 2015

BACK BY POPULAR DEMAND!!! 
ZOYA MATTEVELVET 

Six new MATTEVELVET Nail Colors to slip into this WINTER/HOLIDAY season.

The best-selling, MATTEVELVET finish returns this holiday season with six new shades. Each nail polish perfectly opaque, matte color with that extra special ZOYA MATTEVELVET fleck finish everyone loves.

·         Aspen (ZP814) - a sparkling artic white with a micronized diamond pearl fleck.

·         Sue (ZP815) - a soft champagne gold with a multi-hued oyster shell pearl fleck.

·         Amal (ZP816) – a classic crimson red with a ruby red pearl fleck.

·         Iris (ZP817) - a deep amethyst with a fuchsia pearl fleck.

·         Yves (ZP818) - a deep sapphire that's midway in between indigo and royal blue with a blue pearl fleck.

·         Honor (ZP819) - a true emerald green with a tone on tone emerald pearl fleck.

NOTE: MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, glossy top coat or speed dryer. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry surface yields the best results for matte nail color wear. To extend wear, apply one coat of the Zoya Matte Velvet Topcoat over your favorite matte shades after polish is completely dry.

AVAILABLE NOW!
ZOYA IS THE HEALTHY COLOR OF FASHION!Zoya MATTEVELVET Colors, 0.5 oz. -  $10 (US) ea.
Zoya MATTEVELVET Color Sampler, 6 – 0.5 oz. bottles -  $60 (US)

Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

 

ZOYA NAIL POLISH is now on PERISCOPE!

Watch LIVE as Zoya Nail Polish on Periscope.
Follow Zoya on Periscope: @ZoyaNailPolish

PRESS RELEASE: Zoya Nail Polish Exhange

ZOYA NAIL POLISH EXCHANGE

…because healthier is happier!

NOW THRU 9/12/15

Trade in your brands for the smart choice today! Not only was Zoya Nail Polish the pioneer of the BIG3FREE and the BIG5FREE movement, we're technically 8-Free since our formulas have never included ethyl tosylamide, xylene or parabens. As the trusted brand among professionals and women who want cutting edge color with the safest formula available,  we want to give you the opportunity to trade in your unwanted brands for a healthier alternative - especially since many of you are concerned about the current formulas that you are using. Let's make it the standard that #HealthierIsHappier!

* DETAILS HERE…

http://www.zoya.com/content/category/Zoya-Nail-Polish-Exchange-Healthier-is-Happier.html

Please use hashtag… #HealthierisHappier

PRESS RELEASE: Redbook Contest: Name A New Zoya Color!

 

Have you ever dreamed of naming a Zoya Color? This is your big chance to join in on the color naming fun... Zoya Creative Director, Rebecca Isa has created 3 gorgeous, new colors for Redbook and the magazine is running a naming contest for them in the September 15 Issue (page 60).

·         Creamy Cherry Red

·         Metallic Plum

·         Sheer Sparkly Gold

 

 

 

As you may know, Zoya names all of our colors after women - so submit your Mom or Bestie or Idol or even your own name to maybe become the next new Zoya!

 

ENTRY FORM: http://redbook.hearstmobile.com/sweepstakes/31602

CONTEST RULES: http://www.redbookmag.com/sweepstakes/rules/a39228/september-2015-contest-official-rules-5-beauty-tricks-i-just-learned-zoya-contest/

OR USE THE QR CODE PROVIDED HERE FOR DIRECT ACCESS.

 

After the winning names are selected by the Redbook team, the colors will be available through December on Zoya.com as a full size (0.5 oz) trio - $27 (US).

 

And as individual colors in salons and ULTA stores - $9 ea. (US).

 

 

Press Release: Zoya Focus & Flair Collections for Fall 2015

From Runway to Real Life! 

ZOYA FOCUS & FLAIR
Two exciting new Zoya Nail Polish collections arrive for FALL 2015

FOCUS (creams)

The Zoya Focus Collection features six strong, solid shades that anchor a look for fall as stand-alone shades. The densely pigmented cream formula features a unique, micro-grind pigment that allows for extra-smooth, streak-free application.

·          Charli (ZP807) - a dusty taupe cream with a hint of green, a perfect neutral.

·          Desiree (ZP806) - a classic sable brown cream that has just enough gray to keep it cool in tone.

·          Hannah (ZP805) – a clear, classic red cream with a balanced (neutral) undertone.

·          Janel (ZP804) - a deep red cream with a rich warm undertone.

·          Lidia (ZP803) - a rich eggplant cream with a blackened purple base and just a hint of red resulting in a color that is wearable for most skin tones.

·         Sia (ZP802) - a true, royal blue cream. NOTE: This is a highly pigmented shade - make sure to apply a base coat to prevent staining.

FLAIR (metallics)

Six, jewel toned liquid metal shades. The unique, micro-grind metallic pigment of the Zoya Flair Collection is fully blended into a vibrant base, creating the effect of brilliant colored melted metal!

·          Tris (ZP813) - a blackened, brushed nickel liquid metal.

·          Cinnamon (ZP812) - a classic bronze liquid metal, originally designed for Zang Toi NYFW F/W15.

·          Aggie (ZP811) - a gold holo-flip, liquid metal with bronze micro glitter. Sheer enough for layering with one coat or fully opaque in three coats!

·          Ember (ZP810) - a deep, fiery red liquid metal with enough blue to be wearable for all skin tones.

·          Giada (ZP809) - a purple liquid metal with a hint of fuchsia pearl.

·         Estelle (ZP808) - a blue on blue liquid metal with a blackened base.

AVAILABLE FOR PRE-ORDER NOW!
ZOYA IS THE HEALTHY COLOR OF FASHION!$9 (US), Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Zoya - Paradise Sun Collection

*Press Sample

"Fully saturated with gorgeous micronized metallic sheen, these shimmering beauties are much like sunshine sparkling on water. Meant to be used as an independent color, these shades feature a full coverage, densely pigmented formula."

Today I will be sharing with you the 6 fun shades of the Zoya Paradise Sun Collection. All photos are shown with two coats of color without topcoat.

Genesis (ZP790) - Crystalline white with micronized metallic pearl finish. Designed to look like microfine diamond dust. 

Mae (ZP794) - Warm magenta pink with micronized metallic pearl finish, reminiscent of vibrant Mediterranean flowers. 

Aphrodite (ZP795) - Vibrant summer red with a micronized pearl metallic finish and multi-hued flash that brings it to life. 

Selene (ZP791) - True teal with a micronized metallic pearl finish. A unique shade with an aqua fleck that resembles deeper layers of ocean water. 

Oceane (ZP792) - True turquoise with a micronized metallic pearl finish that reflects the clearest blue ocean waters. 

Isa (ZP793) - Deep blue-based purple with a micronized metallic pearl finish and an aqua flash that embodies the beauty of exotic island flowers. 

I found all of these shades to be pretty for summer. I really liked the white Genesis shade and the blue and green shade really popped off of my nails. Although they were slightly staining, but not too bad.

The formulas on all of the polishes were smooth and easy to apply for full coverage in two coats. The red shade was slightly more of a crelly finish than the others.

These polishes are available for purchase now at zoya.com.

Are you picking up any of these shades for yourself this summer?

-Stephanie

*Product in this post were provided by the manufacturer for my honest review

Zoya Island Fun Collection

*Press Sample

"Ready for an island vacation, these playful creams embody a tropical getaway! They are strong in color to balance the brilliance of summer sun, with a flawless cream formula."

Today I'll be sharing with you the 6 cream shades from the Zoya Island Fun Collection. All photos are shown with two coats of color and topcoat.

Jace (ZP796) - Modern tropical green in a full coverage and densely pigmented cream formula. A green that is more muted than lime and surprisingly wearable. 

Cecelia (ZP797) - Classic teal in a full coverage and densely pigmented cream formula.

Talia (ZP798) - True turquoise in full coverage and densely pigmented cream formula.

Serenity (ZP799) - Summer purple in a full coverage and densely pigmented cream formula. Reminiscent of beautiful blooming irises, a harbinger of summer. 

Nana (ZP800) - Deep summer fuchsia in a full coverage and densely pigmented  cream formula.

Demetria (ZP801) - A vibrant poppy red in a full coverage and densely pigmented cream formula.

I like how Zoya chose to select bright island colors but didn't go for straight out traditional neon shades. My favorite of the collection is surprisingly Demetria; I usually love the pinks or blues, but this red is definitely my favorite.

Most of the colors had a nice formula and application, however I did run into issues with Cecelia and Talia; they were on the thicker side and Cecelia stained a little bit, but Talia stained a lot (I'm talking I had staining just from swatching it). I know that some girls didn't have this issue so maybe it was just the batch that I was sent of those two shades.

These colors are currently available for purchase at Zoya.com for $9.00.

Which of these shades is your favorite? Will you be picking any of these up for your own collection?

-Stephanie

*Polish provided by the manufacturer for my honest review

PRESS RELEASE: Zoya Summer Collections 2015!

Introducing two new Zoya Nail Polish collections for Summer 2015, Island Fun & Paradise Sun. All in the Big5Free* formula Zoya is famous for.

ISLAND FUN (creams)

Ready for an island vacation, these playful creams embody a tropical getaway! They are strong in color to balance the brilliance of the summer sun, with a flawless cream formula.

• Jace (ZP796) - Modern tropical green in a full coverage and densely pigmented cream formula. A green that is more muted than lime and surprisingly wearable!

• Cecilia (ZP797) - Classic teal in a full coverage and densely pigmented cream formula.

• Talia (ZP798) - True turquoise in full coverage and densely pigmented cream formula. 

• Serenity (ZP799) - Summer purple in a full coverage and densely pigmented cream formula. Reminiscent of beautiful blooming irises, a harbinger of summer! 

• Nana (ZP800) - Deep summer fuchsia in a full coverage and densely pigmented cream formula.

• Demetria (ZP801) - A vibrant poppy red in a full coverage and densely pigmented cream formula.

PARADISE SUN (metallics)

Fully saturated with a gorgeous micronized metallic sheen, these shimmering beauties are much like sunshine sparkling on water. Meant to be used as an independent color, these shades feature a full-coverage, densely pigmented formula.

• Genesis (ZP790) - Crystalline white with a micronized metallic pearl finish. Designed to look like micro-fine diamond dust!

• Selene (ZP791) - True teal with a micronized metallic pearl finish. A unique shade with an aqua fleck that resembles deeper

layers of ocean water.

• Oceane (ZP792) - True turquoise with a micronized metallic pearl finish that reflects the clearest blue ocean waters. 

• Isa (ZP793) - Deep blue-based purple with a micronized metallic pearl finish and an aqua flash that embodies the beauty of exotic island flowers.

• Mae (ZP794) - Warm magenta pink with a micronized metallic pearl finish, reminiscent of vibrant Mediterranean flowers.

• Aphrodite (ZP795) - Vibrant summer red with a micronized pearl metallic finish and multi-hued flash that brings it to life.

AVAILABLE 05/05/15!
ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US)
Available in top salons, spas and on zoya.com
____

MORE BIG NEWS…

Watch LIVE as Zoya Nail Polish debuts the NEW Summer 2015 Collections – Island Fun & Paradise Sun on Periscope!

Join us on Friday May 1^st at 12:30pm EST to meet the collection and talk with Zoya Creative Director, Rebecca Isa, on how the new shades blend with summer cosmetic and fashion trends. If you don’t have a Periscope account already, don’t forget to get it set up now!

Broadcast Time: 12:30pm EST
Follow Zoya on Periscope: @ZoyaNailPolish

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Zoya Delight Minis for Easter

You're never too old for an Easter Basket and Zoya Delight Minis are the perfect way to add a little something sweet to it without the calories! For a limited time, you can get the Zoya Nail Polish* Delight shades in special Limited Edition boxes!

These color cuties are available for Pre-Order NOW and will be shipping on 3/23/15!
SPECIAL
Get any 5 color cuties for $20 PLUS Free Shipping! Use Code: MINI5

Head to www.zoya.com to pre-order these adorable minis now!

PS - they make the PERFECT gift!

*BIG5FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

Zoya Naturel Satins - Swatches & Review

*Press Sample*

Happy Wednesday! Today I'm sharing with you the 6 shades from the Zoya Naturel Satins Collection.

The colors in this collection are transitional shades from Winter to Spring and are just perfect for this time of the year. Zoya describes these as, "a collection of six new, naturel nail polish colors in an ultra-wearable, low-sheen, chic satin finish. A hybrid between matte and glossy polishes, the new Zoya Satin formula provides opaque coverage and is longer lasting than traditional matte shades. The flawlessly smooth finish hides imperfections and creates a luxurious, satin finish nail look."

Rowan (ZP779): Creamy suede taupe, exclusive Zoya Satin finish

Ana (ZP783): Light toasted almond, exclusive Zoya Satin finish

Sage (ZP781): Mossy sage green, exclusive Zoya Satin finish

Brittany (ZP780): Rose mauve cream, exclusive Zoya Satin finish

 

Tove (ZP778): Misty slate grey, exclusive Zoya Satin finish

Leah (ZP782): Lavender tinged taupe, exclusive Zoya Satin finish

All of the above swatches are shown with 2 coats of color, without base or topcoat. I really like the colors in the collection as I mentioned above, but I don't really love the finish. It is just a personal preference though, to me it seems like some mix between wet and dry.
Also, I generally wasn't a fan of the formula; it has a thin/thick thing that I find with most of my Zoya polishes (thin at first and then they get thick by the time I am doing my second coat).

These shades are currently available at Zoya.com for $9.00.

-Stephanie

*Product in this post was provided by the manufacturer for my honest review*