PRESS RELEASE: ManiMatchTM

 THE NEW AUGMENTED-REALITY NAIL POLISH TRY-ON APP

FROM SALLY HANSEN: LIVE, 3D AND FIRST TO MARKET

ManiMatchTM DELIGHTS USERS WITH NEW INSTANT-SCAN TECHNOLOGY, 3D AUGMENTED REALITY TRY-ON OVER 200 SALLY HANSEN SHADES AND PERSONALIZED RECOMMENDATIONS IN REAL TIME

NEW YORK, NEW YORK. Building on next-generation augmented reality technology, Sally Hansen the #1-selling nail color and nail care brand in the US is transforming the shopping experience with the new ManiMatchTM mobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy. A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate her own color choices. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.

Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatchTM flips the trial-on- ly-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure. “The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”

“The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand.” – says Kristen D’Arcy, Global Digital Vice President. “It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand. ManiMatchTM generates shade suggestions across all Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure, Insta-Dri and Xtreme Wear, so users can easily navigate and experience every color they desire.”

The launch of this app coincides with the release of the new Miracle Gel® Top Coat and new fashionable shades. Available for download for free on iOS platforms when it launches September 2015 (and select Android devices later in fall), ManiMatchTM is poised to revolutionize nail color shopping, both in store and ecommerce. Sally Hansen will host a kick-off consumer event in NYC to introduce the app. The first users to share the experience with a friend will have a chance to become the next Sally Hansen hand model for Sally Hansen social media 

PRESS RELEASE: Sally Hansen Spring 2016 Fashion Week

for

THE INSPIRATION

Misha Nonoo’s Spring Summer 16 collection was inspired by the idea of a movement in all senses. A movement can be a graceful motion with grand results. From the colorfully bold, modern lines of the 60s’ minimal art movement to the simultaneous spirited beginnings of the women’s rights movement, Misha has created a playful yet powerful wardrobe that brings us to the present day. Misha’s goal has always been to create a uniform for women as well as embracing the individual. Embracing the strength of the individual, Misha invites the modern woman to her world.

THE NAIL LOOK

Misha Nonoo turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create two exclusive looks. To complement Misha’s Spring Summer 2016 collection, Madeline envisioned a minimalistic look with a bold twist. For the first style, models wore Complete Salon Manicure in Almost Almond with gold star accents, while the second look featured Complete Salon Manicure in Red My Lips with a lightning bolt detail. Madeline then used Sally Hansen Complete Salon Manicure in Gilty Party to create the detailing on the pinky and middle fingers, giving the classic colors an unexpected edge.

Almost Almond, Red My Lips and Gilty Party are part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Almost Almond, Red My Lips and Gilty Party cost $7.99 each.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

for

THE INSPIRATION

A collection inspired by a long-forgotten nudist colony in Hawaii; full of prints, bright colors and frills, we wanted a nail that gave the girls a more tomboy edge to balance the femininity of the clothes.

THE NAIL LOOK

For Adam Selman’s highly anticipated Spring/Summer 2016 Collection, he turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create an exclusive nail look. 

Madeline explains, “Adam Selman’s collection was inspired by a long-forgotten nudist colony in Hawaii, and features bold prints, bright colors and frills to evoke a tropical feel. We wanted to balance the feminity of the clothes with a nail look that gave the girls more of a tomboy edge. The nails were ironically painted with nails: we used the head of a construction nail dipped in Sally Hansen Complete Salon Manicure in Dark Hue-mor to paint haphazardly placed circles on clear nails. The look feels as if the girls painted it on themselves with a marker.”

Dark Hue-mor is part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Dark Hue-mor costs $7.99.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

for

THE INSPIRATION

The Tanya Taylor Spring Summer 2016 collection focuses on vibrant pigments, novel textures and ornate architectural motifs. Inspired by a recent trip Tanya took to Kenya, Tanzania and Morocco, this season's woman is wrapped in painterly oversized floral prints, loose silk knits and reinterpretations of classic plaids. There is a focus on fluidity in both fabric and mood. Playfully proportioned silhouettes are enhanced with embroidered lasercutting, laced ties, and featherweight crystal embellishment.

THE NAIL LOOK

This season, Tanya Taylor turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create exclusive nail looks. 

Madeline explains, “Tanya’s collection is an homage to the hand-made textiles, delicate beadwork and vivid dyes used in Africa, and I wanted to continue that aesthetic. I designed a striped nail look that mimics the multicolored, layered jewelry of the Maasai people, giving each model her own unique combination of five different stripe colors in various thicknesses.”

Arm Candy, Kook A Mango, Ruby Do, Water Color, Dark Hue-mor and In Full Blue-m are part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Arm Candy, Kook A Mango, Ruby Do, Dark Hue-mor and In Full Blue-m cost $7.99 each.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

for

THE INSPIRATION

The spring season is truly about the optimistic and spiritual romance of two opposite worlds: East and West. The sensuality, femininity, vibrant colors & textures of the East merge with the practicality, pragmatism and movement of the West. It’s a celebration of what resounds with me most: femininity with a bite. The motifs, embroidery and textures are inspired by the artist Laxman Shrestha and shapes and silhouettes are a feminine take on American sportswear.

THE NAIL LOOK

For the eleventh consecutive season, Prabal Gurung turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create exclusive nail looks. 

Madeline explains, “For Prabal's nails we chose ‘Mum’s the Word,’ a pale yellow shade, along with an organic flow of white shapes. Each shape mimics the artistic curve of a brush stroke, and the unique color combination gives the feminine silhouettes a sporty edge.”

Mum’s The Word and Let’s Snow are part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in Mum’s The Word and Let’s Snow cost $7.99 each.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

for

Phillip Lim

THE NAIL LOOK

Phillip Lim turned to Sally Hansen, the #1 Nail Color and Nail Care brand in the US, and Madeline Poole, Sally Hansen Global Color Ambassador, to create exclusive nail looks.

Madeline explains, “Every nail is different at Phillip Lim. The girls are each wearing a sporty stripe of chrome-silver in varying thicknesses on top of an organic, creamy brown in shade ‘All Bark.’ The collection’s theme, ‘Stop and Smell the Roses,’ embraces beauty in dirtiness and transitional colors, with high-shine specks and glossy accents. Silver is Phillip Lim’s 10^th anniversary color, and the stripe is an homage to his decade of style.”

All Bark is part of Sally Hansen’s award-winning Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, with a built-in base and top coat, it’s everything you need to achieve a professional manicure at home. Sally Hansen Complete Salon Manicure in All Bark costs $7.99.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

PRESS RELEASE: CHINA GLAZE CHECK MATE

CHECK MATE

China Glaze® Creates a Bold Graphic Design for Opening Ceremony Spring/Summer 2016 at New York Fashion Week 

    

(One of the China Glaze® checkerboard manicures at the Opening Ceremony show. Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)

Los Angeles (September 2015) – Presented in an idyllic garden setting, the China Glaze® designed nails at Opening Ceremony’s Spring/Summer 2016 New York Fashion Week runway show were a bold juxtaposition and created an eye-catching element equally as noticeable as the surprise performance by ballerinas walking the show.

(The various color combinations in the China Glaze® nail designs for Opening Ceremony; Photo by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; OK for Reprint)

     

On Sunday, Sept. 13, Opening Ceremony presented its Spring/Summer 2016 collection with its “The Living City” runway show. Drawing on eclectic cultural influences, the collection was accented by a bold checkerboard nail design created by China Glaze® Nail Artist Naomi Yasuda. Replicating a print on key pieces within the collection, Yasuda mixed China Glaze® classic neutral crèmes including rich black Liquid Leather, crisp crème White on White, and nude What’s She Dune? with bright crèmes like sunlit red-orange The Heat Is On; bright yellow Happy Go Lucky; burnt coral Life Preserver; and dusty navy First Mate to create a color blocked manicure that stood out as models walked the runway in an empty building on Wall Street. Yasuda describes the inspiration:

“For the nails at the Opening Ceremony show, I was inspired by a checkered pattern featured in the collection.  I really loved the pattern and its retro feel, but wanted it to have modern twist so I chose to create it with neutrals like black, white and a beautiful beige from China Glaze®.  I then added a pop of color with the red, yellow and orange which all perfectly matched the clothing. The design is bold, modern and really wearable.”

   

(Check mate: Stunning China Glaze® checkerboard manicures featuring White on White paired with What’s She Dune? [on left] and Happy Go Lucky [on right]. Photo on left by Greg Kessler, Matthew Kelly, and Patrick Spears of Opening Ceremony; Photo on right courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

To create the design, Yasuda first painted the nails with the base color such as China Glaze® White on White or Life Preserver. She then painted Scotch tape with two coats of the secondary color. Once dry, Yasuda cut the tape into small, even squares and applied individually in the checkerboard pattern to the nail, finishing the design with one coat of Seche® Vite™ dry fast top coat.

(The China Glaze® shades used to create the nail art at the Opening Ceremony show; Shown L to R: First Mate, The Heat Is On, What’s She Dune?, Life Preserver, Happy Go Lucky, Liquid Leather, and White on White. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

(From left to right, the China Glaze® team at Opening Ceremony included Chiharu Natsume, Jessica Tong, Daria Hardeman, Mimi Wilson, Lead Nail Artist Naomi Yasuda, and Marisa Carmichael; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

All China Glaze® shades used are part of the core collection and available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 

China Glaze® is a division of American International Industries.

PRESS RELEASE: IT’S A RAINBOW RIOT WITH CHINA GLAZE® AT DEGEN’S NYFW PRESENTATION

IT’S A RAINBOW RIOT WITH CHINA GLAZE® AT DEGEN’S NYFW PRESENTATION

      

(The My Little Pony inspired China Glaze® manicure at the DEGEN show; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

Los Angeles (September 2015) – When one of fashion’s most daring designers partners with China Glaze® Nail Lacquer and the My Little Pony franchise, the look is sure to be a rainbow riot. Color abound at the DEGEN presentation during Spring/Summer 2016 New York Fashion Week.  China Glaze® nailed the look as models showcased their eclectic manicures in shades hand-selected by the designer Lindsay Degen in collaboration with lead manicurist Casey Herman to complement her fun and funky creations.

(A Pinkie Pie accent eye, 3-D flowers, balloons and glitter galore by China Glaze® backstage at DEGEN; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

     

On Monday, Sept. 14, models showcased DEGEN’s latest collection wearing a variety of custom-made China Glaze® nails inspired by My Little Pony and applied by Herman and team. Herman created a stable full of different design combinations for using a mix of core China Glaze® shades including You Drive Me Coconuts, a bright pink jelly, and vibrant royal blue Sky-High Top for the Pinkie Pie and Rainbow Dash eyes that accented each manicure, respectively. Other colours used included a rainbow of core China Glaze® shades including:

• Sun Upon My Skin – soft yellow crème
• Home Sweet House Music – neon orange crème
• Pop the Trunk – bright red-orange crème
• Don’t Mesa with My Heart – vibrant violet pink crème
• Lotus Begin – neon purple crème
• At Vase Value – bright baby blue crème
• Grass is Lime Greener – neon lime crème
• Snow – crisp white crème
• Liquid Leather – rich black crème

Just as with the hair and makeup looks for the show, the nails were loaded with a variety of glitter polishes for extra sparkle including It’s a Trap-Eze, a milky white base loaded with multi-colour glitter; opalescent hex glitter Make a Spectacle; and best selling holographic micro glitter Fairy Dust. Herman describes the inspiration:

 “I always love partnering with China Glaze® and DEGEN for NYFW as I know the nails are going to be unique, challenging and, most of all, fun! This season was no different. My goal was to bring to life designer Lindsay Degen’s collaboration with My Little Pony through the nails which were a mixture of all things girly and bright – rainbows, cupcakes, flowers, glitter and of course loads of color which China Glaze® does so well. Each model had a variety of designs accented by the eyes of either Pinkie Pie or Rainbow Dash My Little Pony and their respective ‘cutie marks’”.

(Designer Lindsay Degen of DEGEN shows off her China Glaze® manicure before her Spring 2016 presentation. Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

(The China Glaze® shades used to create eclectically colorful nail art at the DEGEN show; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

All China Glaze® shades used are part of the core collection and available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). 

China Glaze® is a division of American International Industries.

PRESS RELEASE: CHINA GLAZE® GIVES A WASH OF IRIDESCENCE TO NEW YORK FASHION WEEK WAVE WITH CLOVER CANYON

CHINA GLAZE® GIVES A WASH OF IRIDESCENCE TO NEW YORK FASHION WEEK WAVE WITH CLOVER CANYON

      

(The finished China Glaze® manicure at the Clover Canyon show; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

Los Angeles (September 2015) – On Wednesday, Sept. 16, China Glaze® Nail Lacquer partnered once again with celebrity manicurist Casey Herman as lead nail artist at contemporary fashion brand Clover Canyon presented its Spring/Summer 2016 collection during Spring/Summer 2016 New York Fashion Week. Cascading flowers, laser cut dresses and a bouquet of color were complemented with a wash of iridescence using the classic China Glaze® shade, Rainbow.

     

Design Inspiration:

Designing a nail look to go with a collection filled with modern designs that still had a vintage vibe, Herman knew the manicure needed to be timeless. “The Clover Canyon collection is so colorful so we wanted a shade that would give the nails a clean, fresh, almost luminescent finish to complement the clothing. China Glaze® Rainbow is such a soft, pretty shade and looked beautiful on every skin tone. Just one coat was all it took for the perfect finished look.”

Herman and her team kept the nails simple yet beautiful, first cleaning, shaping and lightly buffing each models’ nails before applying a thin coat of China Glaze® Rainbow. The lacquer’s sheer Mother of Pearl finish flattered a variety of skin tones, and leant an elegant balance to the bright bursts of purple, pink, green and blue in the designs.

China Glaze® Product Used:

Rainbow

Orange Cuticle Oil

Fast Freeze Quick Dry Spray

How To:

1. Clean nails, paying particular attention to the cuticles and underneath, and shape as needed
2. Gently buff to smooth any ridges or other imperfections
3. Paint one thin coat of Rainbow
4. If in a hurry, spray with Fast Freeze Quick Dry Spray
5. Apply Orange Cuticle Oil as needed to keep nails healthy and cuticles moisturized

 

(L: China Glaze® Rainbow; R: Lead Nail Artist Casey Herman applies one coat for a wash of iridescence; Photos courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

(From left to right, the China Glaze® team at Clover Canyon included; Photo courtesy of ©MatthewCarasella/SocialShutterbug.com; OK for Reprint)

China Glaze® is available at beauty supply stores including Sally Beauty and Ulta, MSRP $7.50.

   

China Glaze® is free of DBP, toluene, and added formaldehyde. 

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).