9.15.2015

Press Release: Rimmel and NYC New York Color NEW! for Eyes

*Press Release

ENERGIZE YOUR LASHES
WONDER’LASH LIFT ME UP MASCARA WITH CUCUMBER & VITAMINS
FROM RIMMEL LONDON

THINK: Give your eyes a wake-up call.

WHAT IT IS: The latest mascara from Rimmel London makes it easier than ever to camouflage missed beauty sleep. New Wonder’lash Lift Me Up Mascara with Cucumber & Vitamins is like an energy boost for your lashes, perfect for hiding tell-tale signs of that late-night party. Infused with cucumber extract and bursting with vitamins, the nourishing formula helps lashes feel perfectly conditioned throughout the day. The cleverly-designed Precision Brush pushes lashes up and out from the lash line, delivering smooth, clump-free, totally uplifting volume. Define each and every lash with eye-opening volume. Its light and refreshing cucumber scent instantly refreshes your eyes, and its unique formula gives you a morning energy boost! 

Packaged in a sleek, twisted tube, this vivid mascara is sure to stand out in your bag. The shockingly green color with a sparkling metallic finish reflects the cucumber-fresh formula, and the zesty orange lettering makes the packaging pop. 

Open your eyes to volumized and lifted lashes.

AVAILABLE SHADES: Black, Extreme Black

WHAT IT COSTS: $8.99



GO BIG AND BOLD WITH THE NYC NEW YORK COLOR 24HR WATERPROOF EYE SHADOW AND NEW BIG BOLD & PRECISE LIQUID EYELINER

THINK: Everything you need for the ultimate eye looks
WHAT THEY ARE: 
BIG BOLD &  PRECISE LIQUID EYELINER ($3.99): A daring, 2-in-1 eyeliner that switches from thick to thin. Take your liner to the next level with NYC New York Color’s latest breakthrough, Big Bold & Precise Liquid Liner. Rock the heavy liner look or go for a more refined line—this liner can do it all. The secret is its revolutionary felt tip with a uniquely slanted edge. Use the wide side to draw on the drama, or flip to the narrow edge for a seduc- tive, precise line. With a high-performance formula in a jet-black shade, this liner lets you change up your look without changing your applicator. Available in Extra Black

24 HR Waterproof Eye Shadow ($2.99) : This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect.  Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush,  Murray Hill Champagne,  Rockefeller Center Snowflakes,  Empire State Building, New York At Night, Central Park Tulips,  East River Romance and Madison Square Park










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