Press Release: Get "Nude" in the New Year with Sally Hansen and NYC New York Color!

INTRODUCING MIRACLE GEL

THE REVOLUTIONARY NEW GEL MANICURE SYSTEM WITHOUT THE LIGHT

 

THINK: The fusion of color and science

WHAT IT IS: The first salon-quality manicure that combines pure nail color with high techno gel...exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever.

THE TECHNOLOGY: The Miracle Gel manicure contains patented Tube Technology. This allows a higher level of actives and continuous care ingredients to release into the gel lacquer film, prolonging the integrity of the filmresulting in beautifully durable, shiny nails. The advanced Color Coat, which is a combination base coat and nail color in one, and Top Coat formulas contain an oligomer, and the Top Coat also contains a photoinitiator. The photoinitiator in the Top Coat formula reticulates with the oligomer contained in the Color Coat, thus curing the formula without the need of an LED/UV light. As the manicure cures over time, it becomes more durable due to the increased hardness of the film. So LED/UV lamp curing is not necessary, only natural light. Then, when you’re ready to change up your look, Miracle Gel comes off easily with both acetone-based and acetone-free nail polish remover – no soaking, wrapping, scraping, or filing necessary.
WHAT THEY COST: Sally Hansen Miracle Gel Color Coat and Top Coat, $9.99 MSRP

 

 

SWIPE ON NYC NEW YORK COLOR’S

SMOOCH PROOF 16HR LIP STAIN

FOR A PERFECTLY KISSABLE POUT

 

THINK: Lip color longevity.

 

WHAT IT IS: Lip color that lasts through the longest kiss. NYC New York Color lets you smooch away without smooching away your lip color thanks to new Smooch Proof 16HR Lip Stain. The longwearing lip stain stays put for hours, so you can kiss to your heart’s content.
 
This lightweight, transfer-proof stain delivers irresistibly smooth, vivid lip color all day long. With its precise felt tipped pen applicator system, lining lips and filling them in requires one easy step for lust-worthy lips that won’t budge.  
 

WHAT IT COSTS: $4.99