PRESS RELEASE: Sally Hansen Polishes for Summer!

SALLY HANSEN INTRODUCES A NEW SPECIAL EFFECT: CREATE A RADIANT, IRIDESCENT LOOK WITH PEARL CRUSH™

This summer, it's time to get cultured—with pearls, that is. Sally Hansen introduces Pearl Crush™; a collection of eight new Special Effect polishes that give nails an eye-catching, shimmery finish. Inspired by the season's iridescent trend, the Pearl Crush™ polishes have a unique combination of pigments that interact with layers of large, faceted glitter particles. The resulting effect: a 3D crushed pearl look that plays off light, lending a lustrous, vibrant look to summer manicures. Choose a softer tone or go dark—either way; you'll want to wear these precious "pearls" everywhere you go!

SHADES: Oy-ster It Up!: Aw, shucks—this true white with faceted glitter catches the light beautifully, She Sells: Whether on the seashore or the city streets, this pale blush hue is pretty, pink perfection, Lady Crab: No need to pinch yourself—this dreamy hot pink really is as steamy as it gets!, Rainbow Fish: Casting off icy tones, this iridescent blue is quite the catch, Shell & Tell: The secret is out: A lovely lilac like this doesn't come around every day, Mer-Mint: This splashy, soothing seafoam green is loaded with sea-inspired shimmer, Silver Scallop: Reflect on this modern take on metallics—a shape shifting silver that appears constantly in motion and Clam Digger: This lava-rock black stands out with flecks of phosphorescent-green glitter.

   

PRICE & AVAILABILITY: This limited-edition Pearl Crush™ collection, SRP $5.99, is available beginning June 2015 at chain drugstores and mass retailers nationwide.

CREATE A DAZZLING GRADATED LOOK WITH NEW SALLY HANSEN® INSTA-OMBRE™ NAIL COLOR

It's official: Ombré is the look of the decade. From runways to red carpets, from highlights to home decor, a gradated wash of color is perpetually on trend. Now, Sally Hansen makes it easy to create a sparkling ombré manicure with new Insta-Ombre™ Special Effect.

Available in eight high-impact glitter shades, this clever and innovative ombre-in-a-bottle makes it easy for women to achieve the look in just three simple steps. First, apply one coat to clean, dry nails. Next, apply a second coat from mid-nail to the tip. Finally, apply a third coat to only the nail tip. Voila: A radiant, wash of ombre color at your fingertips.  

As the first and last word in nail color, Sally Hansen offers eight shades to match every mood: Copper Cap: Beige that grows into a warm, copper glow, Cobalt Coat: Blue, from barely-there to intense, Layer On Lilac: A cool-toned take on purple,  Scarlet Spark: A true red that fades into a whisper, Gold Grade: Metallic glitter, from quiet to saturated, Fuchsia-Nista: A bright pink with the slightest hint of violet, Jade Fade: An enviable emerald hue, Grey-diant: A stunningly sparkled fade from light to black.

  

 

PRICE & AVAILABILITY: This limited-edition Insta-Ombre™ collection, SRP $5.99, is available beginning June 2015 at chain drugstores and mass retailers nationwide.

SALLY HANSEN INTRODUCES BIG PEELOFF BASE COAT^TM

  

Everyone wants a manicure that looks perfect, resists smudges, and removes easily. Traditionally, it hasn't always been easy to achieve those desired results. Now, however, Sally Hansen introduces a nail essentials to simplify and improve the at-home manicure regimen: Big Peel Off Base Coat^TM . 

For nail-art aficionados, glitter girls, and anyone else who lives for regular manicures, Big Peel Off Base Coat changes everything. Nail polish remover can be harsh on nails, leaving them dry and brittle—and therefore, prone to breakage. Hard-to-remove special effects such as glitters, textures, and shimmers can damage nails further by scraping the nail surface and can be a time consuming removal process. 

That all changes with the introduction of Big Peel Off Base Coat^TM. This fast, convenient easy base coat makes it easy to remove glitters and other special effect polishes in a single step. Just paint on the base coat, which quickly dries to a transparent finish. Apply nail polish as usual and enjoy the manicure. When it's time for a change, simply peel off the polish in one fluid movement. No scrubbing, soaking, or fussing—just a clean, healthy-looking nail. 

PRICE & AVAILABILITY: Sally Hansen’s new Big Peel Off Base Coat^TM , SRP $5.99 each, will be available in June 2015 at chain drugstores and mass retailers nationwide.