China
Glaze® Debuts Limited Edition Collection for Summer Blockbuster
Introducing 12 New Nail Shades
Inspired by “The Giver”
“Colour
Your Destiny” with the bright colors and rich textures of China Glaze®’s exclusive The Giver nail polish collection. Inspired by the most anticipated movie
release of the summer, the collection combines bold and neutral crèmes, and a gorgeous
glitter to create 12 limited edition shades.
Influenced by the powerful themes
and message of the story, The Giver collection by China Glaze® brings key moments and
characters to colour, particularly the main character Jonas (Brendon Thwaites)
and his friend Fiona (Odeya Rush) as he struggles to understand the dark,
complex secrets behind his seemingly ideal community.
The
China Glaze® The Giver collection includes:
·
Boundary
of Memory
– Black with gold and amber glitter
·
Community – Brown
crème
·
Five
Rules
– Clay crème
·
Seeing
Red
– Red crème
·
History
of the World
– Navy crème
·
Intelligence,
Integrity & Courage – Gray-blue crème
·
New
Birth
– Baby blue crème
·
Capacity
to See Beyond
– Bright aqua crème
·
Givers
Theme
– Vivid violet crème
·
Friends
Forever, Right?
– Baby pink crème
·
Release – Greige
crème
·
The
Outer Edge
– White and silver glitter
The
release of the collection coincides with the debut of the China Glaze® The Giver consumer and beauty trade
advertising campaign featuring the story’s Fiona. Full-page ads will run in the September
issues of Cosmopolitan and Seventeen. Additionally, an electronic
version will be prominently featured on a billboard in New York City’s Times
Square July-September. The film will open in theatres
August 15, 2014.
China Glaze® The Giver limited edition
nail polish collection is available at beauty supply stores nationwide
including Sally Beauty and Ulta stores. Individual
shades retail for $7.50 MSRP.
China
Glaze®
is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and
professional beauty supply stores nationwide.
For more information, please visit www.chinaglaze.com or
follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial),
Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). #CGTheGiver.
© 2014
The Giver SPV, LLC. All Rights Reserved.
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